Whenever you are creating a new digital product you must think of who your audience is. This will help you in designing and planning the product. When it comes to printable products we have a broad audience to choose from. Here is a list of some of the people that are more likely to buy printables.
Ideal Printable Buyers to Target:
- Teachers love to purchase printables because they can use them in their classrooms for years to come. Many teachers complain about not having enough resources for activities as well as room decor. Printable downloads are an inexpensive way for them to foot the bill for their own needs inside their classroom.
- Homeschool Parents: Another group that loves to purchase printable downloads are homeschool parents. These individuals have to pay out of pocket for all of their learning materials, and there are many vendors selling printable downloads to people who want to have full control over their child’s education from kindergarten through high school.
- Wedding Planning: The third group of people who are into downloading printable files are those who are planning a wedding. Whether it’s the bride and groom themselves or the bridesmaids or groomsmen, printables are a go to resource for the wedding planning process and entertainment.
- Pregnant women, and those who are in their lives, are also a big buyer of printable downloads. Not only is there a lot of planning to do, but there is a big demand for journaling and many parties planned such as baby showers and gender reveals. Pregnancy journals, baby shower games and decor are just some printable products you can create for this market.
- Art Collectors: A fifth group of individuals who are very much into downloading printables are people who love to switch out the art around their home or office on a regular basis. Even if you are using stock images, you can create artistic download files that people can print, frame, and put on their desk or hang on their wall. Some popular art printable products include nursery art, watercolor floral artwork, vintage art and printable quotes.
- Job Hunters: Another group you can cater to with downloadable printable files are people who are looking for jobs. The planning process and the need to have a ready-made resume or CV template on hand means they are looking for printables they can use to tailor to each individual employer. You might even package something together with a cover sheet that has a professional design, in a variety of resume layouts so that they can pick and choose what would be right for each individual company they are applying to.
- Parents: You could also choose to create printable downloads for moms and dads. Parents often have the need to print things like chore charts, schedules for their childrenís sports and other activities, and more
- Businesses: The eighth target audience you might want to consider are businesses and individuals who have some sort of company where they need things like sheets they can frame that have welcome information like the Wi-Fi password that will work at an Airbnb location, for example. Or, a small business might have gift cards that they want to hand out to certain individuals. If they have catering, for example, they can print these gift cards out so that people can claim a discount or a freebie from time to time.
- Health and Wellbeing: The ninth group of people you may want to consider when creating your printable business are those who have various health goals. Whether it’s something like weight loss or an ongoing issue like the management of diabetes or the tracking of blood pressure statistics, there are printables you can create that will help them achieve their goals for good health.
- Spiritual Audience: Lastly, there are many printables for people who are into a variety of spiritual endeavors. For Christians these include biblical quotes, coloring pages and prayer journals. Or outside of Christianity spiritual and energy based printables like tarot cards, oracle card decks, journals and other printables.
Bonus idea use the same template and change it up to cater to different audiences. For example use a budget planner template to create budget planners for teachers, parents, homeschoolers, weddings etc. Get tons of mileage out of one template.
